COPYWRITING /
EDITING
Software Proficiency:
SAMPLE 1: FREEDA, INC.
#1 Homepage
Freeda, Inc. was a San Francisco startup I wrote website and video copy for in 2021.
Check out the samples below to get a taste of what the final copy looked like.
![Freeda_2021-05-17 at 1.33.54 PM](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Freeda_2021-05-17-at-1.33.54-PM.png)
![Freeda_2021-05-17 at 1.34.06 PM](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Freeda_2021-05-17-at-1.34.06-PM.png)
![Freeda_2021-05-17 at 1.38.43 PM](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Freeda_2021-05-17-at-1.38.43-PM.png)
#2 Multiple Versions
Across the site were different versions of how the business worked.
The content and language differed depending on the what the page’s main content was.
#3 Explanation
Finally, we dove deeper into the company’s approach to solving the problem it aimed to fix.
We used multiple adjacent sections to tackle different aspects.
![Freeda_2021-05-17 at 1.34.16 PM](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Freeda_2021-05-17-at-1.34.16-PM-1.png)
![Freeda_2021-05-17 at 1.34.32 PM](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Freeda_2021-05-17-at-1.34.32-PM.png)
![Freeda_2021-05-17 at 1.34.41 PM](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Freeda_2021-05-17-at-1.34.41-PM.png)
![TRLogo](https://mjb.bukimelman.com/wp-content/uploads/2021/07/TRLogo.png)
SAMPLE 2: TASKRABBIT, INC.
I worked as a Global Content Specialist at TaskRabbit, Inc. in San Francisco, where I created content in what was then the Tasker Operations department.
The job entailed content strategy; creating and managing written, photo, and video content; and creating a localization plan during the company’s expansion into Europe.
On top of this, I also managed and wrote support center articles for Taskers.
Below are some assorted blog posts of varying types, along with a company anniversary video that involved written content.
#1 10-Year Anniversary Video
The below video, which I created, was a blend of an Adobe After Effects slideshow and written brand copy. I planned, wrote, and edited the video.
#2 New Market Blogs
As TaskRabbit expanded into new markets (and countries), I wrote emails and blog content to announce the expansion. Below is a sample.
![Vancouver](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Vancouver.png)
#3 Tasker EDU Blogs
I also drove and wrote a Tasker education content initiative to give Taskers pointers for successfully completing their tasks. This included blog posts and video content geared toward particular task categories.
![Mounting101](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Mounting101.png)
Here’s an excerpt from the next blog post in the series:
![Mounting102](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Mounting102.png)
#4 Support Center Articles
Finally, I wrote, edited, and managed the ZenDesk-based online support center for TaskRabbit’s Taskers.
I worked with my team to scope knowledge pain points and new information needs before distilling it all into digestible help content.
![TR_Support_SameDay](https://mjb.bukimelman.com/wp-content/uploads/2021/07/TR_Support_SameDay.png)
![Glassdoor](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Glassdoor.png)
SAMPLE 3: GLASSDOOR, INC.
As a freelance copywriter, I rewrote 25+ articles for Glassdoor’s ZenDesk support center.
I cut excess words and rewrote articles so they had a more conversational (and less robotic) voice and tone.
![Support - ContractorFreelanceReviews](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Support-ContractorFreelanceReviews.jpg)
![Support - DisputingReviewInfo](https://mjb.bukimelman.com/wp-content/uploads/2021/07/Support-DisputingReviewInfo.jpg)