TASKRABBIT
Since 2018, I’ve worked on the Tasker Content and Marketing teams at Taskrabbit, Inc. (which used to be written “TaskRabbit, Inc.”) in San Francisco. Over the years, my work has included:
- Marketing and UX copywriting
- Content strategy
- Creation and management of blog, photo, and video content
- Online support article writing and help center management
- Writing for EU localization
- Video script writing and production
Below are some assorted email and blog post samples, along with a company anniversary video that involved written content.
#1: TASKER EMAILS
I wrote the below email to help educate Taskers on how to maximize their Moving-category earnings during Taskrabbit’s busy summer season. This effort also helped ensure that Taskrabbit had enough Moving Taskers to meet client demand.
I also created email and blog content for Tasker Roundups, quarterly product-marketing campaigns that informed Taskers about the most recent app features and platform updates.
#2: Tasker EDU Blogs
As a Global Content Specialist, I drove (and wrote) a Tasker education content initiative to give Taskers pointers for successfully completing their tasks. This included blog posts and video content geared toward particular task categories.
Here’s an excerpt from the next blog post in the series:
#3 Support Center Articles
Also during my time as a Global Content Specialist, I wrote, edited, and managed the ZenDesk-based online support center for Taskrabbit’s Taskers. I worked with my team to scope knowledge pain points and new information needs before distilling it all into digestible online help center content.
#4: 10-Year Anniversary Video
The below video, which I created, was a blend of an Adobe After Effects slideshow and written brand copy. I planned, wrote, and edited the video.
HEAP ANALYTICS
In 2023, I was hired by referral as a contractor at Heap Analytics (now ContentSquare), a software company that helps businesses understand their customers and make data-driven decisions. I wrote SEO landing pages and blog posts to fulfill the marketing team’s needs prior to Heap’s acquisition.
#1: SEO “TOPICS” LANDING PAGES
First, I wrote SEO “Topic” landing pages about mobile app analytics, data analysis, and more. I used Clearscope to measure keywords and SEO quality.
#2: “DATA SILOS” BLOG SERIES
I also wrote a four-part blog series on data silos, which involved interviewing database engineers and researching data warehousing, tech stacks, data cleaning, and other topics related to the subject.
HANDSHAKE
In 2023, I was hired by referral to do contract work at Handshake, a recruiting software platform and social network—the #1 way college students find jobs. I wrote multiple blog recaps of special events hosted by Handshake, including one with author Adam Grant and another with Mary Daly, the President and CEO of the Federal Reserve of San Francisco.
FREEDA
#1: Homepage
Freeda, Inc. was a San Francisco startup I wrote website and video copy for in 2021.
Check out the following samples to get a preview of what the final copy looked like, starting with the homepage.
#2: Multiple Versions
Across the site were different versions of how the business worked.
The content and language differed depending on what the page’s main content was.
#3: Explanation
On a more detailed page, we dove deeper into the company’s approach to solving the problem it aimed to fix: that of safety for senior citizens.
We used multiple adjacent sections to tackle different aspects of the company’s services.
GLASSDOOR
As a freelance copywriter in 2018, I rewrote 25+ articles for Glassdoor’s ZenDesk support center. I cut excess words and rewrote articles so they had a more conversational (and less robotic) voice and tone.
